Ignorance is Bliss

Dear Pepperidge Farms,

I agree that you have captured the essence of a great pretzel with your Baked Naturals Pretzel Thins.  I am a fan. However, your packaging department leaves a lot to be desired.  It seems that on average there were about 12 wholly intact thins in my box. This is a problem.You see, I have this new app on my iPhone that allows me to track my caloric intake for the day.  I've become a bit obsessive about it. (I tend to do that.)  It's become like a game...it even has a bar code scanner.  So you see, I scan your little box of carby-crack...ahem...pretzel thins and there it comes to my iPhone...11 crisps 110 calories. I dutifully dole out my allotted 11 crisps. For a brief moment, I marvel at how health conscious and responsible I am being. My first few crisps are too soon replaced by a gaping void on my paper towel. I want MORE. Those are soon added to the carbohydrate cue waiting to become inches around my thighs. I reach my hand into the box to repeat process but all that my hand grabs are pretzel shards. How am I supposed to keep caloric track of these? I'm not. I don't. It is soon a prezel-shard free-for-all. I then realize that almost the entire box is gone. There's no point in saving this piddly amount - I might as well finish it off. Quickly assessing the salt to crumb ratio at the bottom of the bag I opt for the old "down the hatch" motion tipping the bag up to my mouth (my mother who tortured me with "etiquette school" would be so proud...no really, she did. ). Really bad idea...which brings me to another point. Could you please foresee that gluttons like me need protection from ourselves and either (1) make the salt actually affix to the pretzels in the first place or (2) dye the salt a bright neon color so that I may better assess ratio in the future.

and no this has nothing to do with lack of self-control. Thank you.